This week I have been looking into primary and secondary markets in selling one’s art works. As I am primarily interested in fine art photography exclusively. As a photographer, this is very important to me. The eternal question pervades: How does one make the leap from making art to selling it, and selling it in auction houses, museums, galleries and collectors. This is a question that has been on my mind for a very long time. In other words how does once create a work of value. Value not only in terms of monetary terms, but in terms of some-one wanting to own it.
In this weeks reading introduction, talks about the primary and secondary markets. Photographers and artists work is “driven” In others words the value of the work is forced or energized to a position of value and desirability. So in other words, most works start out small or insignificant then a momentum must be built up around it to energize it. I disagree with the statement that the secondary market may be considered second hand, because this is how provenance of the art piece is constructed.
I love watching videos on Youtube about art and selling it, and am amazed that: Firstly; a painting can command prices upwards of 80 million. Secondly: that so many people have that kind of money available. Auction houses such as Sotheby’s and Christie’s are packed to the brim. People even standing outside, and remote-bid on the telephone. Over half the room is populated by buyers in another country. Thirdly: what is the reason that some works of art are sold, and others rejected.
I have come to the conclusion, that its all about branding. That branding is determined by who wants the works of art, and what they are prepared to pay for it. So, maybe it is all about stimulating interest.
Was looking at a video recently, where a Winslow Homer ‘Children under a palm tree.” was found at a rubbish dump, a fisherman found it, kept it for 20 years, finally gave it to his daughter, discovered it was worth a fortune, at antiques roadshow, and tried to auction it at Sotheby’s. They seized it, saying that the rightful owner had surfaced and has to be returned to the owner. A legal battle still rages, between the peasantry and the aristocracy.
Now all of a sudden, something that’s was worthless, became worth a fortune because the name Winslow Homer was attached to it. If this had been signed by Luie, an unknown, it would have been worthless.
Somehow, the name of the artist must to rise to prominence, over all the others. Is it pure talent alone that causes this, or are there unseen forces at play. There have been many others artists, as talented and prolific as Winslow Homer, who passed on into obscurity and their works with themes over the next few weeks I will be looking into this arena a little more, and hope to find some answers.
Fake or Fortune: Winslow Homer. https://www.youtube.com/watch?v=An36Rni5LU4
Children under a Palm Tree image: https://hubpages.com/art/Children-under-a-Palm-Tree-Fake-or-Fortune-A-Mothers-Quest